While individual stocks are not really our bag here at Abnormal Returns we do realize that it is a very popular segment of the financial blogosphere. That is why it is surprising it took this long for someone to create a network of dedicated stock blogs.

AOL/Weblogs has launched eight blogs at blogginstocks.com to cover some of the biggest and most popular stocks. Their goals are lofty, "Our mission is to cover the stocks in our universe with depth, analysis and obsession unmatched anywhere on the web." You can read their welcome note here. The Wall Street Journal also picked up on the news.

Paul R. La Moncia at CNNMoney.com, an AOL company, notes the fact that this launch is one of many by the mainstream media to focus on business and stocks. The question is whether these blogs, or any in this field, will amass enough eyeballs to make enough off of advertising.

Heather Green at BusinessWeek.com focuses in on the question of conflicts of interest. "Old media" has pretty strict rules on writers covering companies in which they may have a position. Whereas this new site and most other sites in the blogosphere have a more flexible policy.

The field of investment blogs has to date been pretty fragmented. There are some large networks, like Seeking Alpha, that are covering a wide swath of the investment world. There are also blog aggregators that provide readers with a jumping off point to find other blogs. Google's new finance section also links to relevant blog posts.

For those interested in in-depth coverage of individual stocks it seem that some sort of hybrid model may be the best path. Some editorial content along side some aggregation of outside blogs could provide some value added to readers. The blogosphere is changing before our very eyes, and we wouldn't want it any other way.

This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

Please see disclosures here.

Please see the Terms & Conditions page for a full disclaimer.