Welcome to Abnormal Returns 2.0.  A few months ago we wrote a post indicating our need for a new business model for the blog.  Now we have one.   In a poll our readers indicated we should add advertising to the site, keep things the same and/or join up with a mainstream media outfit.  In a certain sense we now have the best of both possible worlds.

Abnormal Returns has teamed up with StockTwits as the inaugural member of the StockTwits Network.  Abnormal Returns is the first to join, but rest assured there are many more blogs queued up.  You can read the blog post highlighting this launch over at the StockTwits Blog.

For those you who don’t know StockTwits is a rapidly growing investment-focused service with over 75,000 followers on Twitter.  In addition to the StockTwits Network, StockTwits has launched three premium subscription sites:  AlphaTrends, UpsideTrader and Investing With Options.   Also on the horizon is a premium version of StockTwits with enhanced functionality.

So what is going to change on the site?  Frankly, not all that much.  You will begin to see advertising on the site, but rest assured it will be targeted to investors and traders.  You may also begin to see us writing some more here on Abnormal Returns and on StockTwits.  For example, expect to see more posts like Being right is overrated which, we are gratified to say, has received an enthusiastic response.

In the past, we have received a number of requests to advertise on the site.  If you are interested in advertising on Abnormal Returns or the StockTwits Network please contact Phil Pearlman.

If you have any questions or concerns please feel free to contact us.  We especially want to hear from you if you are having any problems with the new site or feed.  You can also follow us on Twitter at @abnormalreturns.

Thanks to Howard, Phil, Chris and the rest of the StockTwits crew for making this happen.  And thanks to you, our readers, for your continued support.