One of the most common requests I get from novice bloggers is to critique their site.  I almost never do so for two very good reasons.  First, I don’t have the time to honor each request.  Second, and more importantly, it is important that every blogger develop their own voice without my current biases pushing them in one direction or the next.

Every A-list blogger has developed a distinctive voice over hundreds, if not thousands, of posts.  When you visit The Reformed Broker, Crossing Wall Street or Pragmatic Capitalism you know you are not any one else’s site.  This is why these guys are some of the best in the business.

This point was driven home by some comments Ira Glass, of This American Life, recently made on NPR.  He talks about the gap between your initial (creative) work and where you ultimately want it to be.  Glass says:

For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit.

This is why so many who start blogging, which is deceptively easy to do, quit.  Not only do novice bloggers not get an instant hit of traffic (and attention).  The posts they do are just not as good as they could be, or they want them to be.  In that regard blogging and trading are quite similar.

Very few traders start off with a string of winning trades.  Those that do might very well be at a disadvantage. They say the worst thing a new trader can experience is success with his or her first trades.  This initial flush of success breeds overconfidence and that overconfidence eventually leads to a debilitating trade or two.

There is only one way to get past this initial stage of less than satisfactory results:  staying in the game.  Success at blogging (or trading) may eventually come, but you will only realize that in retrospect.  Those that quit along the way will just never know.

This content, which contains security-related opinions and/or information, is provided for informational purposes only and should not be relied upon in any manner as professional advice, or an endorsement of any practices, products or services. There can be no guarantees or assurances that the views expressed here will be applicable for any particular facts or circumstances, and should not be relied upon in any manner. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment.

The commentary in this “post” (including any related blog, podcasts, videos, and social media) reflects the personal opinions, viewpoints, and analyses of the Ritholtz Wealth Management employees providing such comments, and should not be regarded the views of Ritholtz Wealth Management LLC. or its respective affiliates or as a description of advisory services provided by Ritholtz Wealth Management or performance returns of any Ritholtz Wealth Management Investments client.

References to any securities or digital assets, or performance data, are for illustrative purposes only and do not constitute an investment recommendation or offer to provide investment advisory services. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others.

Please see disclosures here.

Please see the Terms & Conditions page for a full disclaimer.