The weekend is a great time to catch up on some of the reading you skipped during the week.  So for all you “time shifters” out there, here is another set of long-form links.

Tim Richards, “As ever, understanding ourselves is at least as important as finding the right stocks. Coleridge knew it long ago: investing in self-knowledge is one of the most important investments any of us can ever make.”  (The Psy-Fi Blog)

How Smith College’s endowment has bested the best of the Ivy League.  (Bloomberg)

Dan Ariely doesn’t think investment advisers earn their fee.  (SmartMoney)

Mean reversion and sector weights.  (IndexUniverse)

All revenue is not created equal.  (Above the Crowd)

A profile of economist (and blogger) Tyler Cowen.  (Businessweek)

TED, “But no incentive system is foolproof, and no incentive system is immune from being gamed for someone’s advantage.”  (The Epicurean Dealmaker)

Crime in America is at a 40-year low.  James Q. Wilson asks why.  (WSJ)

The US Postal Service is on the verge of fiscal collapse.  (Businessweek)

A look at the promise (and problems) of Google’s self-driving car.  (Scientific American)

Our memories are surprisingly malleable.  (The Frontal Cortex)

How filmmaker J. J. Abrams creates tension in the build up to his films.  (NYTimes)

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