Here are seven (or so) links at 7AM Eastern.  We will see you later with the daily linkfest.  Good luck out there.

Earnings

Apple ($AAPL) misses earnings as growth slows and cash piles up.  (SplatF, MarketBeat)

Four different ways to play the earnings game.  (Aswath Damodaran)

Yield chasing

Markets today are best described as a chase for yield.  (FT)

Ironically, Japan is now the beneficiary of a world in search of yield.  (WSJ)

The Fed

The Fed floats yet another QE trial balloon.  (WSJ also Economic Musings, Reuters, FT)

In praise of a healthy dose of inflation.  (LATimes, Economist’s View)

Media

Journalists go with their gut a lot: the Malcolm Gladwell/Lehman Brothers meme.  (Felix Salmon)

Why Buzzfeed is killing it.  (Chris Dixon)

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