Longform links: beautiful rust March 12, 2015 Thursdays are all about longform links here at Abnormal Returns. You can check out last week’s links including the battle over breakfast. Business Seven potential successors to the mantle of the 'next Jack Bogle.' (bloomberg.com) TweetPocketInstapaper An interview with Marc Cohodes, the now retired high profile short-seller. (firstadopter.tumblr.com) TweetPocketInstapaper A profile of Fred Olsen, billionaire and a real-life "most interesting man in the world." (fortune.com) TweetPocketInstapaper How the Hershten Group became a decentralized proprietary trading giant. (ft.com) TweetPocketInstapaper Why the East India Company still matters today. (theguardian.com) TweetPocketInstapaper The smartphone is truly THE personal computer. (economist.com) TweetPocketInstapaper How the app "The Game of War" came to gross $1 million a day. (bloomberg.com) TweetPocketInstapaper Google ($GOOG) Ventures is spending a lot of money to try and extend life. (bloomberg.com) TweetPocketInstapaperSymbols: $GOOG The rest A profile of microbrewer Lagunitas Brewing Company. (mashable.com) TweetPocketInstapaper Meet Dan Morris, the Blue Jays top prospect and the most interesting man in baseball. (espn.go.com) TweetPocketInstapaper A profile of upstart conductor Robin Ticciati. (moreintelligentlife.com) TweetPocketInstapaper A Q&A with documentary filmmaker Errol Morris. (grantland.com) TweetPocketInstapaper Who knew rust could be so beautiful?* (slate.com) TweetPocketInstapaper *Link to: Rust: The Longest War by Jonathan Waldman. You can support Abnormal Returns by visiting Amazon, signing up for our daily newsletter or following us on StockTwits, Yahoo Finance and Twitter.