Book notes: A closer look at Simple Rules: How to Thrive in a Complex World by Donald Sull and Kathleen M. Eisenhardt.  (Reading the Markets)

Quote of the Day

"What investors say they'll do and what they'll actually do are two different things. (Everyone is a long-term investor when the market's going up, but we find out who really means it when the market falls.)"

(Todd Wenning)

Chart of the Day

The rise of the index fund illustrated.