Book review: The Food Lab: Better Home Cooking Through Science by J. Kenji López-Alt pays obsessive attention to details.  (Wired)

Quote of the Day

"Marketers put many layers atop these basic needs (horsepower, processor speed, features, pricing, testimonials, guarantees, and more) but it all comes down to dreams and fears."

(Seth Godin)

Chart of the Day

Investing in barrels of Scotch is not a guaranteed return.