Back in October 2014 I noted a New York Times piece that compared the companies that were active in the robo-advisor space. They have now updated this chart. Not surprisingly the chart is larger given the increasing number of companies entering the field. Specifically Ron Lieber notes the forthcoming entry of Fidelity into the robo-advisor game with Fidelity Go. The item below is an excerpt from the full table.
Source: New York Times
Click through to see the entire chart. It will be interesting to see the next time this chart is updated. Given the competitive nature of the industry I wouldn’t be surprised to see more established companies on the list and fewer startups.