The weekend is a great time to catch up on some of the reading you skipped during the week.  We hope you enjoy this set of long-form links.

What do we really want from Google ($GOOG)?  (NYRB)

When too much choice makes for worst investment decisions.  (The Psy-Fi Blog)

The trouble with quants.  (Research Affiliates)

QE2 didn’t work. Why would QE3?  (Pragmatic Capitalism)

Martha Stewart can’t seem to get out of the way of her own company.  (New York)

A profile of Preet Bharara the US Attorney overseeing Wall Street.  (Fortune)

Why invest when you can “locavest.”  The movement to keep capital closer to home.  (Fast Company)

The US is under cyberattack.  Why the limited response?  (Vanity Fair)

The case of a broken Massachusetts lottery.  (Boston Globe also The Frontal Cortex, Freakonomics, Kid Dynamite)

What happened that night in Abbottabad.  (New Yorker)

The biological legacy of Columbus.  (WSJ)

The future of the black box recorder.  (Wired UK via The Browser)

Some of the algorithms behind Match.com.  (FT)

The Flynn Effect in full effect:  smart people seem to be getting smarter.  (The Frontal Cortex)

In praise of good old fashioned boredom.  (WSJ)

The greatest long jump that never was.  (SI via The Browser)

A profile of the “funniest comedian alive” Louis C. K.  (GQ)

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