Here are seven (or so) links at 7AM Eastern. We will see you later with the daily linkfest. Good luck out there.
Earnings
Apple ($AAPL) misses earnings as growth slows and cash piles up. (SplatF, MarketBeat)
Four different ways to play the earnings game. (Aswath Damodaran)
Yield chasing
Markets today are best described as a chase for yield. (FT)
Ironically, Japan is now the beneficiary of a world in search of yield. (WSJ)
The Fed
The Fed floats yet another QE trial balloon. (WSJ also Economic Musings, Reuters, FT)
In praise of a healthy dose of inflation. (LATimes, Economist’s View)
Media
Journalists go with their gut a lot: the Malcolm Gladwell/Lehman Brothers meme. (Felix Salmon)
Why Buzzfeed is killing it. (Chris Dixon)
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