A monthly post looking at what books Abnormal Returns readers purchased at Amazon in the prior month is a great way to scan the month’s most popular finance and investing books. This month we ran an excerpt from William Benstein’s Rational Expectations and from Cullen Roche’s Pragmatic Capitalism. Here are the books (combined print and Kindle) that our readers purchased most often during July 2014:

The Top 10

  1. Rational Expectations: Asset Allocation for Investing Adults by William Bernstein
  2. It’s Not All About “Me”: The Top Ten Techniques for Building Quick Rapport with Anyone by Robin Dreeke
  3. If You Can: How Millennials Can Get Rich Slowly by William Bernstein
  4. Pragmatic Capitalism: What Every Investor Needs to Know about Money and Finance by Cullen Roche
  5. Rock Breaks Scissors: A Practical Guide to Outguessing and Outwitting Almost Everybody by William Poundstone
  6. Think Like a Freak: How to Think Smarter about Almost Everything by Steven D. Levitt and Stephen Dubner
  7. Why Don’t We Learn from History? by B. H. Liddell Hart
  8. Global Value: How to Spot Bubbles, Avoid Market Crashes, and Earn Big Returns in the Stock Market by Mebane Faber
  9. The Nature of Value: How to Invest in the Adaptive Economy by Nick Gogerty
  10. The Secret Club That Runs the World: Inside the Fraternity of Commodity Traders by Kate Kelly

The Next 10

  1. Reducing the Risk of Black Swans: Using the Science of Investing to Capture Returns With Less Volatility by Larry Swedroe
  2. Risk Savvy: How to Make Good Decisions by Gerd Gigerenzer
  3. Effortless Savings: A Step-by-Step Guidebook to Saving Money Without Sacrifice by Richard Syrop
  4. Excess Returns: A Comparative Study of the Methods of the World’s Greatest Investors by Frederik Vanhaverbek
  5. Investing Psychology: The Effects of Behavioral Finance on Investment Choice and Bias by Tim Richards
  6. Poking a Dead Frog: Conversations with Today’s Top Comedy Writers by Mike Sacks
  7. Business Adventures: Twelve Classic Tales from the World of Wall Street by John Brooks
  8. Simple Wealth, Inevitable Wealth by Nick Murray
  9. The Little Book of Market Wizards: Lessons from the Greatest Traders by Jack Schwager
  10. The Hour Between Wolf and Dog: Risk Taking, Gut Feelings and the Biology of Boom and Bust by John Coates

Thanks again to everyone who purchased a copy of my book or any other book (or item) during the month. Did you find something interesting to read this month? If so, leave a comment to give every one a head’s up.