Book notes: Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon is a must-read for wannabe influencers. (Dilbert Blog)

Quote of the Day

"At the moment, I think Apple is likely OK but it will be hardly immune from continual claims of its eventual demise in either case. Like death and taxes, Apples’s doom never goes away."

(Joshua Gans)

Chart of the Day

Apple ($AAPL) stock has been here before.

(stockcharts.com)